Performance Evaluation of Cryptographic Algorithms: AES and DES for Implementation of Secured Customer Relationship Management (CRM) System

Implementation of Secured Customer Relationship Management (CRM) system is the core competitiveness of Small and Medium Enterprises (SME) to build an effective means. Main usage of CRM is to maintain the industry records and customer request. Those records are maintained very confidentially for other industries to increasing their growth. Existing system of CRM’s are used to maintain records but they didn’t concentrate on security criteria’s. The Proposed idea of CRM is to implement security features on it (i.e.) encrypt the confidential data’s of the industry using best encryption algorithm. For that best cryptographic algorithm is discovered and then use it over the CRM application. Cryptographic Techniques are evaluated on some points. These points are avalanche effect due to one bit variation in plaintext keeping the key constant, avalanche effect due to one bit variation in key keeping the plaintext constant, memory required for implementation and simulation time required for encryption. The secured CRM system builds a great help in the relationship between employees and companies and provide secured access of system and allow secured transactions. KeywordsAdvanced Encryption Standard (AES), Avalanche Effect, Data encryption standard (DES), CRM, SME